The city's newspaper has printed most everything worth knowing about Elsinore and its surroundings, ever since the first paper came out the 21st of October 1867. Every morning, from Monday to Saturday, Helsingør Dagblad lands in about 6000 mailboxes.
For many citizens, Helsingør Dagblad is as permanent a fixture to life in Elsinore as Brostrædeisen, Helsingør Pigegarde or Kronborg. For the newspaper is the primary source of news about everything local, regardless of whether you are left, right or centre on the political dial.
Helsingør Dagblad has been politically independent since 1979. In the latest years Helsingør Dagblad has, as opposed to many other local newspapers, experienced an increase in sales, and the paper has kept a black bottom line since 2008.
The recipe for the success has been attentive local journalism, bringing the reader all the way into the living room.
Originally, Helsingør Dagblad supported the Danish party Venstre. But in 1905 – 1979 the newspaper was part of Det Radikale Venstre’s press front. For a while the paper was cross-party, before it declared itself completely independent of political affiliation. After a period of being owned by Berlingske Tidende, Helsingør Dagblad is now owned by the company North Media A/S.